User experience highly depends on the homepage design look which could be interactive, innovative, and unique. Somehow users may be bored if the design looks the same on every visit. Learn the reasons for website redesign and how it could be beneficial. But first, how often should you redesign your website to make it fresher?
You are in the right place to gain more information about how to make your website look fresh. Dive into this article and you will find new fact!
UX/UI wouldn’t work well if there is no immersive website design to welcome every user. However, the lifespan of web design wouldn’t stay for too long until you get signs to update it.
In fact, you need 2 up to 3 years once to redesign your website and refresh the look to be the storefront. In the meantime, web design trends keep expanding into something bigger than what you have at the moment. To keep things up to date and be part of the trend, it is highly recommended to keep up with the latest trend.
The latest design trends will improve user experience and will influence SEO performance when they decide to stay on the website for longer. The better your SEO performance, the more your website gets recognition from the public.
Also Read: Checklist for Website Redesign From Planning to Launch
Why should you redesign your website? Here are the reasons.
People will find your website looks plain and decrease the traffic, which will damage the SEO performance. It happened due to design psychology does not work well to represent emotional attachment to your website. In fact, website design and performance influence users’s decision-making either to stay longer or to leave.
An outdated program system will make the load time slower, bugs, and troublesome when users access it. Security system and Content Management System (CMS) are most likely to be damaged if you don’t update the coding system regularly. Better things from the updated coding system will support the search engine ranking of your web.
In the meantime how often should you redesign your website, design trends keep happening and improving. To not be left behind with the trends used by your business rival, keep updated with trends each year. In addition, it can be your chance to rebrand your business into a better look that will gain new customers.
Also Read: Top 10 New Web Design Trends 2025 for Better SEO Performance
Aside from enjoying the growth of SEO performance after deciding to refresh your web design, here you will learn the benefits of website redesign.
The change in the color palette, interactive elements, and fresh look will call users to come back and visit your website since they will probably get satisfaction. The fresh look represented by your website shows the manifest of your business to marketing strategy and establishes the vision and goals to users.
As 2025 starts when users are most likely to access websites through their mobile phones, redesigning the website will upgrade the accessibility. Ensure to make it more compatible on mobile by adjusting the elements and responsiveness. Improved mobile accessibility automatically increases user experience and web traffic.
A better SEO performance influences leads and sales when search engines highly recommend your website. The conversion occurs from several forms including email and phone number submission, event sign-up, and downloaded or purchased items through the website.
However, points to convert depending on the CTA placement on the website. Ensure to place interactive element with direct CTA to external or internal link to develop web traffic.
Also Read: How Many Fonts Should a Brand Have? 5+ Tips for Choosing
When you have a brand and challenge to examine how often should you redesign your website, try to take a look at famous brands that did rebranding. Do you want to see how those brands did glow-up rebranding?
The famous brand that focuses on connecting hosts and guests worldwide, is Airbnb. This brand began to operate in 2008 with a playful, bright, and complex website design that shows multiple menus on the homepage.
After a long journey they have been exploring, the website made a glow-up transformation in 2024. Airbnb focuses more on recommendations with big images and detailed information that change users’ experience to be more specific.
Apple serves complex transformation on its website since this company has been expanding a lot from the first time it made it to 2025. It was serving 3D effect website design with a negative space concept in 2008. The white background still happening for Apple and the menu bar got the highlight back then.
After more than a decade, Apple transforms into a bolder website with a glow effect and a regular menu bar. The bigger image of the newest product becomes the highlight that changes users’ perspective and experiences a new look.
A long journey also occurred for Samsung from 1996 to 2025 and has been redesigning its website each year. In 2004, Samsung had a complex web design with a bunch of hyperlinks and articles about their products. The website was most likely to serve related articles instead of available products.
After more than 10 years, Users can directly find Samsung special offers on the homepage. Moreover, users can keep updated with upcoming events that are being held by Samsung. This is how a brand gives a great experience after a long journey.
Also Read: 10 Common Website Design Mistakes That Can Kill Your SEO
Businesses must attract new customers with new arrival products and fresh web design looks. Regular changes are necessary since they would influence users to decide to repeat visits and elevate the SEO performance. How often should you redesign your website? Better to frequently change it in 2-3 years.
Take a look at big brands that have redesigned their website look, the changes occur in elements and contents. Airbnb and Samsung decided to change the typography on their website design which will give a new experience for users.
Since font type is necessary, you can explore to find the right typography for your brand website. You can simply browse on Putra Cetol Studio to find fonts for professional designs with special offers for free fonts and bundles.
The bundles from Putra Cetol Studio are available with the official license for the website and costs start from $0. Before the bundle promotion reaches the end season, make sure to grab your font as soon as possible only on Putra Cetol Studio!
