Creating a logo design would be complicated, especially when you still have to gather the brief puzzle. The designer would understand the request well if the creative brief for logo design was complete and crystal clear. Discover how to create a logo design brief to make the idea completely elaborated through this post.
To develop the logo design idea, here are some key elements you have to include in the design brief. Do not miss a thing, make it complete! Here you go.
As a starter, approach a designer with information about your brand identity. It is a pivotal piece for designers to have an imagination about the logo design they should make and speak on behalf of your brand.
Provide the company’s name and some additional information that is necessary such as tagline and mascot. It would be helpful for the designer if you also include the brand service and value to elaborate the logo design concept.
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To attract the audience and differentiate your brand, choose the color and typography representative for the logo design. Consider choosing a specific color palette and typeface with the license to look authentic rather than the competitor.
Both color and typography are the main key elements that play crucial roles in speaking for your brand with the company’s tone. For instance, the pink color with decorative typography represents a cheerful personality.
To blend the color and typography selection into a perfect logo design, choose the eligible logo vibe based on your brand’s identity. You can develop the design into modern, minimalist, classic, playful, subtle, or vibrant with bold and bright colors.
The vibes of logo design will influence the audience through design psychology including color psychology, the gestalt principle, and the psychology of shapes. The design psychology that relates to color palettes, elements, and shapes will influence the audience’s emotions and decision-making over your products.
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How to create a logo design brief to gain more customers is to show the logo to the right target audience. To elaborate on the idea, the designer probably needs a precise detail about your target audience. Listing your target audience’s age range, hobbies, gender, and interests in the brief for logo design example below.
Why establishing a target audience is necessary? To adapt to their taste and drive the design psychology on them. That is how the logo design will engage your business rate.
Additionally, while analyzing the target audience, you will gather clues and references to improve the logo design. It will be helpful if you are planning to redesign or rebrand your business logo.
The timeframe is the most necessary thing for the designer to contribute their effort, time, and ideas until the design is finished. Consider the difficulty and complexity of the logo design brief you present to the designer. Additionally, revisions will probably occur in the meantime of logo creation which would affect the timeframe.
Ensure both parties have an agreement for the deadline and revision to smoothly work on the logo until it looks perfect. Examine the timeframe from your business launch to avoid missed deadlines that would affect the project introduction to the public.
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The agreement between the designer and you as the business owner does not stop at the timeframe, you have to consider the budget as well. Make a deal with the design whether they are available for work by the hour and by the project.
The cost of logo design starts from $0 up to $100,000 with several factors influencing the rate. The design type, designer’s experience and expertise, and project scope are most likely would take on the cost rate. Moreover, the budget can be influenced by the required quality which probably costs more to get the perfect design.
How to create a logo design brief and make it complete is to be insightful about the competitor’s brand. You are probably can find the identity of the competitor’s brand and establish your own brand identity to be dissimilar to each other. Thus, you can make some points on your logo to stand out and to be authentic.
You can add an external link to the competitor’s website in the logo design brief. It would help the designer to compare the points of your brand and the competitor.
For instance, McDonalds, KFC, and Burger King present dissimilar logo designs to differentiate their identity. Even though they come with complementary menus, people would easily recognize the brand by seeing the logo design.
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Now you know how to create a logo design brief to list every detail required for the design with a complete explanation. Make details about the brand identity, design purpose, look and feel, etc. The designer will use the brief to explore and gain some experience in creating authentic logo designs that represent the brand’s personality.
Among the main key elements, typography is a crucial item that is used to speak for the brand’s tone. Consider choosing the fonts for professional designs for your brand based on the concept to embrace the brand identity.
You can explore all the typefaces in PutraCetol Studio with the official license for desktop, website, social media, logo, corporate, and extended license. What’s more, you can get website and social media licenses in a bundle for every purchase with a logo license. Find a complete font package only from Putra Cetol Studio!
