Selecting a font to represent a brand is crucial since it can convey its purpose. The real question is, how many fonts should a brand have? Sometimes, people only see that a brand has one font while, in fact, a brand uses three types of font. What kind of fonts should be included? Let’s talk about this matter below.
One font may not be enough for a brand, so add two more to create cohesion and harmony. However, remember not to include more than three fonts since it could make your brand a mess. Now, let’s look at the three font types below.
The primary font is used for your logo; you can also use it for subtitles and headlines on your website. Choose a font that looks clear and readable because the main font will be used for most of your body text.
Also Read: 7 Free Fonts to Elevate Your Commercial and Personal Projects
Consider adding a secondary or supporting font beside the main font. Use the supporting font for the headings and subheadings to complement the primary font.
Don’t forget to add a little flair to your brand using an accent font, too! An accent font can highlight certain sentences or words on your brand’s website. You can also use the accent font for your social media posts.
After reading about the font that should be included in a brand, you may wonder how to choose the best. There are at least seven tips on choosing the best fonts for a brand, and you can learn those points below.
Recognize your brand identity first before trying to choose a font. A font is crucial to communicating your brand’s tone nonverbally. So, you can search for a few words reflecting your brand identity and decide what kind of font can perfectly communicate your brand.
For instance, you might choose a transitional serif typeface to complement an educational brand image or a script font to reflect a more whimsical brand personality, while the Greatness Culture Stylish Duo Font could be used to convey a formal and elegant identity.
If you’re still confused about how to choose a font for your brand, you can research other brands’ fonts you like. List all your favorite brands’ fonts, and look at their different lettering styles. You can combine the modernism of one brand’s typeface with the quirkiness of another brand’s typeface.
Also Read: Bring Holiday Cheer to Your Crafts : Best 5 Christmas Fonts for Designers
Know that different lettering styles or shapes could evoke specific feelings. Therefore, it’s good to learn the anatomy of letterforms before using the fonts to be featured for your brand. Ensure you’ve studied all about typography first so you can make the best decision later.
For instance, the Cake Couture font, a script type, is perfect for adding elegance and sophistication to your design projects.
Make sure that the fonts you pick are always consistent across your branding. For instance, you must consider the font suitable for mobile interfaces and desktop web design. If your logo design needs to be featured on signage, you can choose a bold font at a larger size.
Choose three diverse fonts for your brand and compare how your brand text looks with each. Experiment by testing them one at a time, and then place them side by side to get a clear comparison. This will help you assess which font best represents your brand’s personality and message.
Also Read: Freaky, Spooky, and Horror Fonts Perfect for Halloween and Beyond
Besides thinking about how many fonts should a brand have, you might want to select a few more fonts for your brand and ensure they look good together. Ensure you pick suitable font pairings, such as which lettering is perfect for the display font style and which can be the body text.
After deciding on the brand guidelines fonts, you can show them to your family, friends, teammates, or experts and ask for feedback. Seeking input from trusted individuals allows you to identify what can be improved and make immediate revisions.
Also Read: Top 10 New Web Design Trends 2025 for Better SEO Performance
Looking at how many fonts should a brand have from the explanation above, now are you ready to pick the best ones for your business? Remember that the main font should be clear and readable. Be sure to pick the secondary font for the headings and subheadings, and add the accent font to highlight certain sentences.
If you’re looking for something unique, Putra Cetol Studio offers a special bundle of vintage display fonts for just $36. Putra Cetol can also offer you fonts for professional designs that are compatible with both Mac OS X and Windows, and can be easily installed for use in applications like Microsoft Word, Mac Pages, and Adobe Photoshop.
Furthermore, you can install the fonts on up to three computers or devices to ease your work.
